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BA (Hons) Industrial Design

Using digital media and computer design visualisation tools BU Industrial Design students are flexible designers able to design anything from a tea pot through to a space rocket. The course focuses on humanistic aspects such as ergonomics, aesthetics and commercial design.

James Gamble

GenMusic PlayerGenMusic Player



The GenMusic Player is a digital media player for a generation of analogue music users. Using ergonomics and visual aesthetics, the product is userfriendly for the generations from the 1960s. Current music players are aimed at the younger generations of today, which are not as ergonomically or visually user-friendly.

BU has given me the opportunity to explore CAD based design as well as giving me the freedom to achieve my personal goals as an Industrial Designer.